A Handbook on Motivating Your Sales Team
$6
Motivation is the driving force behind every human action. It is the key to sustainable performance in sales. That is why motivation is consistently cited across industry sectors as the most important tool managers and leaders use to spike performance. Motivation involves factors that direct goal-oriented actions such as sales. Therefore, understanding how motivation works and factors that may influence it can be very important for various reasons including boosting the morale of sales teams. According to a study by the Social Marketing Foundation and the University of War Wick’s Center for Competitive Advantage on the Global Economy, happy workers enjoyed productivity rates 12-20 percent greater than a controlled group. Selling is arguably the oldest, the most ubiquitous, and widely practiced profession. From the President of the greatest nation in the world to the smallest hawker in the remotest village in Africa, everyone is selling something to everyone else. It doesn’t matter the processes or the persons involved, what really matters is that selling demands a high level of motivation in order to sustain the enthusiasm necessary to start and complete it, to secure the order. As a learnable skill, selling can be an exciting and rewarding profession if sales executives are properly trained and appropriately motivated. This handbook contains incentives and tools to motivate your sales teams. It covers how to help them sustain their enthusiasm and achieve breakthrough performance. The handbook is an invaluable asset. Every serious sales professional needs it.